Friday, August 25, 2006

Creating Ads that Sell

Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

Swipe them

I don't mean word for word, not even close, but keep your eyes and ears open to ideas. We are all bombarded with adverts daily, and these are a goldmine to anyone trying to sell something.

The hard work's already been done, ad men have been paid small fortunes to make an ad which will sell something, all you need to do is modify it to your own product.

Don't feel guilty about it either, even those highly paid advertising companies do it, it's not unusual to see one company using anothers successful campaign to piggy back their own ads onto giving them an instant boost.

As someone looking for ads which will make sales you have a myriad of resources to swipe from, just keep your mind open, and if something catches your eye make a mental note (or physical one) and see if you can't adapt it to your own products.

Before long you'll find yourself looking at newspaper television and magazine ads in a whole new light. No longer are they getting in the way of your passtime, now they're the beginnings of new ideas for you to use in promoting your business, or products.

All the best advertising and marketing men have their swipe files, start your own today.


Article By Doug Titchmarsh runs several sites publishes an e-zine for marketers online and off which you can get by sending an email to douglastitchmarsh@getresponse.com

Monday, August 21, 2006

Well it's time for me to get the kids around and head for the great north. Michigan's north lower peninsula that is. We are vacationing near Traverse City for the next week. I will have my laptop with me and the cottage has wifi so I hope to find the time to get back with you.
Talk soon.

Be carefull...
you can avoid home business scams.


If you're thinking of working from home you have to realize that at least 99% of the offers out there are scams. Now really if is so easy to pay a few dollars and make thousands, wouldn't everyone be doing it by now? Here are the biggest scams out there, how to recognize them, and how to avoid them.


First where did you see the "Big Money" work from home offer? If you received it in your email, saw a poster tacked to a bulletin board or one of those little signs on the side of the road then I can almost guarantee you that it’s not a legitimate offer. If you saw an ad in a newspaper, a job magazine or on a job website, then it’s more likely to be legitimate but not always. Remember always check out any offer, and assume it’s a scam until you have proof it's not.

Envelope Stuffing is one of the most established work from home scams. The way it works is once you pay your money and sign up to work from home, you are sent a set of envelopes and ads just like the one you responded to. Then you stuff your envelopes and pay to send them out. You could make some money if someone responds to your ad but the chances are slim. Don't waste your money on this one.

Home assemblers wanted. Charging for supplies is hard to pin down to any one scam it’s the way almost all work at home scams work. First you will be asked invest in the materials needed to do the work and then you will be sent very cheap materials that aren't worth anything like what you paid for them. Once the product is assembled you'll find that there’s no one who will buy it.

Quick tip: If anyone asks for money up front run away fast. A real company should be willing to deduct any ‘fees’ from your first paycheck. If they won't do that for you, then that’s because they don't ever plan to pay you.

A variation on the scam common with crafts is that you might be asked to work at home making clothes, ornaments or toys. Everything seems legitimate you've got the materials without paying out any money, and you're doing the work. Unfortunately for you, when you send the work back, the company will tell you that it didn't meet their ‘quality standards’, and will refuse to pay you. Never do craft work from home unless you're selling the items yourself.

Now let’s discuss home typing and medical billing scams. There are lots of work from home scams that will lead you to believe that they have more work than they can handle so they need people to work from home. What will happen? You will be told that you would be typing documents, or entering medical bills into a computer. These scams have one thing in common. They say all you need is your computer and then all you have to do is buy their special software to do the job.

This software might appear to be from a completely unrelated company, but don't be fooled. The whole reason the work from home ad was there to begin with was a sneaky way to sell you their software.

I hope this helps you see running a home business that involves you working for one company is a bad idea. You don't know whom you're dealing with. Remember even with entirely legal work at home offers that does pay you for your work, you still won't make near as much money as you can with your very own home business.